Creative Operations Leader.
Building the systems that let
creative teams do their best work —
on time, at scale, every time.
I'm Ariel Guevara — a creative operations and program leader who builds the infrastructure that lets creative teams do their best work.
My practice sits at the intersection of design literacy and operational rigor. I translate complex creative environments into clear, scalable systems — from intake to delivery — without losing the soul of the work in the process.
Clients have included Google, Enjoy Technology, and Affirm. I've managed campaigns from concept to ship, led company-wide rebrands, and built the workflows teams actually use.
Built intake-to-delivery production systems for Google, Enjoy Technology & Everbright. Managed 15–20 multi-channel initiatives per quarter.
California Institute of the Arts. Typography, layout systems, visual storytelling, and brand fundamentals.
Designed and scaled global learning programs. Administered enterprise LMS platforms across Absorb, Bridge, Honey, and Oracle.
Project Management Professional certification track.
Led operations, merchandising, and team development across multiple high-traffic retail brands.
Monterey Peninsula College. Foundation in international marketing and business strategy.
Great creative work doesn't happen by accident — it happens because someone built the conditions for it. That's the work I do.
I combine program management discipline with genuine design literacy to operate in the space where strategy meets production — translating business goals into creative workstreams that ship on time and at high quality.
The best operational systems are invisible. When I've done my job right, the team just feels like they can move.
I work with studios, agencies, and in-house teams who need someone to build the operational backbone behind great creative work. If that's you — let's talk.